How AquaBioSens Will Maximize the Impact of Its Innovative Solutions
Developing handheld devices to monitor aquatic hazards and pollution represents a significant advancement in tackling water-related challenges. However, the true value of these tools lies not only in their development but also in ensuring that their benefits and applications are widely recognized. For AquaBioSens to achieve its full potential and contribute to the EU’s mission to “Restore our ocean and waters by 2030,” raising awareness and promoting the use of these innovative solutions is crucial.
Key to success: Communication and Dissemination
As a project funded by the European Commission under Horizon Europe, AquaBioSens places strong emphasis on sharing its progress and outcomes with relevant audiences. A key priority is ensuring that both the public and targeted stakeholders understand the significance and potential applications of the project’s technologies and are being informed about the consortium’s activities and project outcomes.
To achieve this, AquaBioSens has developed a comprehensive strategy to communicate its innovations and disseminate project results. These activities aim to foster broad awareness while engaging stakeholders who can directly benefit from its novel solutions.
The broader communication activities aim at raising public awareness of the project’s work, highlighting how the novel devices will address critical water quality issues and positively impact society. These actions inform European citizens on how public funds are effectively used to combat pressing environmental challenges.
The more targeted dissemination efforts are centered on engaging stakeholders who can directly benefit from AquaBioSens’ solutions. Main stakeholder groups were identified early in the project, allowing the consortium to craft targeted strategies and messages to reach them effectively.
Who are the Stakeholders of AquaBioSens?
AquaBioSens engages several key stakeholder groups to ensure the adoption and impact of its innovative solutions. Tailored communication strategies address their unique needs and maximise project outcomes.
- General Public and Citizens: Engaging the public is central to AquaBioSens, raising awarenness on aquatic pollution and the importance of water quality monitoring. The project will set up real-time dashboards to inform citizens about water quality, preventing risks such as contaminated water use or swimming in unsafe areas. By involving the general public in citizen science initiatives, AquaBioSens improves data resolution and fosters trust while safeguarding public health.
- Industry and Investors: Industries will benefit from AquaBioSens’s cost-efficient, on-site monitoring tools, which reduce reliance on centralized lab testing. This enables timely detection of hazards, minimizing environmental impacts and remediation costs. Key sectors, including the water and food industry, environmental engineering and health, can enhance quality and safety in production processes, identify hazards, minimize environmental impacts, and address potential health risks related to water contamination.
- Governance and Regulatory Bodies: Regulatory bodies can use AquaBioSens tools for evidence-based decisions, improved compliance monitoring, and hazard mitigation. Policy makers and EU agencies will benefit from additional data that can be used to update regulations and directives.
- Research and Academia: Furthermore, AquaBioSens advances aquatic science by providing novel tools and real-time data for interdisciplinary research. It fosters collaboration, drives innovation, and supports the development of future projects or training programs. Open access to data ensures long-term benefits for the research community and innovation in biosensor technologies.
- Associations and Networks: Associations in industries such as water sports, hospitality, and environmental advocacy can leverage AquaBioSens data to promote safety and sustainable practices. Networks help amplify the project’s reach and ensure its outcomes remain impactful beyond the funding period.
- Projects and Initiatives: Collaborating with related research projects and EU initiatives enables AquaBioSens to share knowledge, align with European priorities, and increase its overall impact. These partnerships foster innovation, and improve the sustainabilit and effectiveness of project outputs..
By effectively addressing these stakeholder groups, AquaBioSens ensures its technologies create lasting environmental, societal, and economic benefits.
How AquaBioSens Communicates and Shares Its Progress
To reach a broad audience and effectively disseminate the project’s results, AquaBioSens employs a multi-channel communication approach.We would be delighted if you would engage with us on the following channels :
Social media: AquaBioSens maintains active profiles on X and LinkedIn, where updates on project milestones, events, and related news are shared regularly.
Newsletter: A newsletter provides updates on the project’s progress, upcoming events, and opportunities for stakeholder involvement. Subscribe via Mailchimp or on LinkedIn.
Project website: The AquaBioSens website (www.aquabiosens.eu) serves as the cornerstone of the project’s online presence. It offers a comprehensive overview of AquaBioSens, its objectives, and its consortium partners. Features include a news section for regular updates, access to public deliverables, and a contact form for inquiries.
Events: AquaBioSens partners actively participate in conferences, workshops, and other events to present project findings and engage with stakeholders. Updates about past and upcoming events are shared on social media to ensure stakeholders are informed about opportunities to connect.
By using this diverse range of communication channels, AquaBioSens ensures effective outreach to both the general public and specialised stakeholders, promoting the adoption of its solutions and enhancing collaboration.
Unified Visual Identity and Dissemination Materials
A key component of the AquaBioSens dissemination and communication strategy is the creation of virtual and physical materials, all designed within a unified AquaBioSens visual identity. This consistent visual identity ensures that AquaBioSens is instantly recognizable across all communication channels. To further support our efforts, you can download the AquaBioSens Logopack and Leaflet from our website. Feel free to use these resources to disseminate information about our project.
Conclusion: Sustaining AquaBioSens’s Impact Beyond the Project
As outlined in the main body of this article, AquaBioSens is dedicated to robust communication and dissemination efforts as a critical part of the project. These efforts ensure widespread awareness and adoption of our solutions, helping us reach our goals.
However, our commitment extends beyond the project’s duration. The technologies developed by AquaBioSens are designed to deliver lasting benefits to the environmental monitoring community, industries, policymakers, and society at large.
Building on our established dissemination strategies, we emphasize the importance of expanding networks through strategic collaborations. These partnerships will foster interest and build a broad base of users who can leverage our innovative tools for ongoing water quality monitoring and management.
Author: Lena Reindl, Celine Rabé
Keywords
Dissemination, exploitation, communication, clustering, project, networking, stakeholders, collaboration
